connecting digital ecosystems and transforming consumers into active consumers
qualytrust® encrypts and protects customer’s Private Data coming from multiple sources and also allows them to securely share it with other stakeholders and Service Providers from their Privacy Dashboard using smart privacy® contracts.
With qualytrust® entreprises can establish Digital Trusted Relationships between the customer, their service providers and their associated ecosystem, in compliance with the new European General Data Protection Regulation (GDPR).
In addition, qualytrust® secures the customer’s journey giving them back control of their personal data.
Furthermore, qualytrust® offers the customer the possibility to actually monetise their data, but with their given consent.
qualytrust® enables the digitisation of the ecosystem around the insurer while offering the subscriber a platform to manage the complete lifecycle of their insurance contracts.
In this way, the subscriber can share their personal data as well as their medical records but also sign new contracts and create and follow claims from a centralised smart data hub®. All access rights dynamically adapt according to the contract and with the consent of the subscriber.
qualytrust® keeps track of all exchanges required to manage the insurance contracts. As a result, the insurer, their partners and the subscriber can follow in real time the lifecycle of the contracts and related services. KPIs help evaluating the quality of service offered to the subscriber.
qualytrust® enables the digitisation of the ecosystem around the Service Providers while offering the Customer a platform to manage the complete lifecycle of their contracts and services.
By interacting with various CRMs, we provide one Single Customer View allowing to better address customers.
Consequently, qualytrust® opens the door to Service Providers' diversification as the Customer can manage multiple contracts and services from their smart data hub®.
Interview. Data Protection: 8 common beliefs about GDPR
Orange Start-Up Magazine recently interviewed Dr Jorge Tellez, founder of qualycloud, on the 8 common beliefs about GDPR.
The original interview (and the French version) can be read at the following link : Orange Start-up
At the end of 2011, Dr Jorge Tellez observed that companies were not handling data securely. He set about designing a secure data sharing solution and in doing so created the start-up qualycloud . In 2016, the solution evolved to comply with General Data Protection Regulation (GDPR) and incorporate Blockchain technology. qualycloud received an award for having the first secure “GDPR compatible” platform at the TM Forum in May 2018. As a GDPR expert, Dr Jorge Tellez helps clarify these eight conventional wisdoms.
In terms of GDPR compliance, many companies are late to the game.
“That’s true! The law was passed two years ago, and some companies are only just starting to look at it!”
Every company must become compliant as soon as possible.
“Again, true. To not just follow the rules, but since compliance will soon be the norm, it’s a competitive advantage if you can benefit from it now!”
The first thing to do is seek help from a consulting firm.
“Not necessarily. The French National Commission on Informatics and Liberty (CNIL) offers a free tool (opens in a new window) for analysing the impact of GDPR on company data: it’s an excellent starting point.”
GDPR compliance is an IT problem.
“Not at all! New regulation impacts the entire organisation and sometimes requires fundamental changes to company processes. The GDPR project team is multidisciplinary and combines technical, legal, business and other skills.”
Companies who have begun their digital transformation have a head start.
“Not necessarily! A company whose processes aren’t yet automated can ensure their digital transformation is compliant straight away. And a company can still be compliant while having paper processes!”
The CNIL penalties will be heavy.
“Is this the most important issue? Imagine the cost of hacking, for a non-compliant company with a database of one million customers … and who must notify every single customer via registered mail with acknowledgement of receipt (at 4€ per letter)!”
From now on, personal data should not be sent by email.
“Companies should have always avoided this: email is as confidential as a postcard! Any transmission of personal data must be made via a secure platform, which is what qualycloud offers.”
With GDPR, businesses will be able to offer new services and build trusted, transparent customer relationships.
“Absolutely! GDPR will simplify the customer journey. qualycloud has created a solution for the secure transfer of data to third parties, with each customer’s consent, which will benefit everyone. For example? This solution will enable Orange to become a trusted third party. When an Orange customer wishes to rent a vehicle, Orange may, if requested, send the rental company the necessary personal data, in complete security and for a limited time. The customer is reassured that the hire company will not keep or sell it on. Orange can therefore offer a new service to its customers and partners.
Phygital Store II Project
qualycloud is a member of TMForum - the global industry association that drives collaboration and collective problem-solving to maximize the business success of communication and digital service providers and their ecosystem of suppliers.
Catalysts are proof-of-concept projects developed collaboratively by TM Forum members. These projects bring together companies large and small to create innovate solutions to common challenges demonstrating how this can be achieved leveraging key TM Forum best practices and standards. Many innovative and thought-provoking proof-of-concept projects turned prototype have been created by the Catalyst program.
qualycloud is participating in the Phygital Store catalyst project. This project aims to use the advances in online shopping to help traditional 'physical' stores keep their customers.
The aim of the Catalyst is to improve the customer experience instore and online and reinvent the customer relationship through methods such as :
- GDPR compliance,
- a personalised Loyalty Program
The project will require the blending of physical and digital interactions which a customer has with the communication service provider (CSP) to create an interaction between the CSP and the customer across both the real and virtual worlds. This will allow the CSP to decrease churn rates and onboard partners more efficiently.
qualycloud wins award at TMForum Nice
Along with its team partners Orange, Bearingpoint, Globetom & NTS Retail, qualycloud stole the show at the TM Forum Nice, May 2018. Numerous teams from over 80 leading worldwide Telcos and Tech companies presented their catalyst projects.
The Phygital Catalyst project uses qualycloud's smart privacy® contracts, coupled with its GDPR compliant data security within the Orange infrastructure. The success of this project lead to the team receiving the Outstanding Use of TM Forum Assets Award.
The project continues with added vigour after invaluable customer and expert interaction.
A quick-look under the hood
smart data hub®
Personal data belongs to the person
qualytrust® centralises, synchronises, secures and encrypts all exchanges to guarantee traceability in all transactions within the digital ecosystem. We handle all the workflows, contracts and partners on-boarding to create a trusted value chain. All ecosystem members will be able to better exchange with the Service Providers and with their subscribers in order to actively build new and enhanced services.
qualytrust® gives the control to the user through a Privacy Dashboard. All information is securely stored within the Personal Smart Data Hub while our Smart Privacy engine defines the sharing rules according to the contracts established between the subscriber and their service providers.
Dynamic Privacy Management
Built on top of the Personal smart data hub®, the smart privacy® technology is structured by the Contracts established between the Customer and their Service Provider. Data sharing rules and profiles are therefore clearly defined and state which data is shared with whom and for what purpose.
smart privacy® keeps track of all data exchanges and interactions and provides detailed reports to the relevant stakeholders during the whole contract lifecycle.
Consent, right to be forgotten and data portability are some of the GDPR’s principles handled by our technology.
Data is the new oil
With new constraints imposed by the GDPR, targeting prospects will get tricky. Moreover, building profiles from available data might turn into an impossible mission.
Why not offering the Customer the possibility to share their personal data and detailed profile, within a clear and transparent frame, in exchange for retribution?
With their consent, the customer will have control of what they share and with whom and become an active player of the -sometimes opaque- digital advertising economy.
The Know Your Customer concept has never been so natural…